A Picture can be worth a Thousand Words. Sometimes, the right Words, can be Worth a Thousand Pictures...

Copywriting for the web, SEO, direct mail and anything that sells.




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“Design and Write” Service

After much negotiations I am proud to announce that I am now offering a “Design and Write” service.  This has come about through partnering with a graphic designer with over 40 years design experience.  This designer is also a talented artist and ran her own advertising agency for many years.Read More…

FREE Advertising/Marketing review – Email me your marketing material now!

Leads and enquiries drying up fast?  Worried your brochures/flyers/website/reports/sales letters aren’t cutting the mustard?   Want to increase the number of leads and enquiries you get from your written marketing materials and make more money? Well now you can at little to no risk…I’m offering a FREE Advertising Makeover/Marketing Materials ReviewRead More…

Beating the Bullies…..

It was 1981.  I’d just arrived in Australia from England and was having a pretty rough time of it.    I was in Grade 6 (as opposed to Junior IV) and the excitement and nervousness I’d initially felt at a new school in a new country was rapidly turning to fearRead More…

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Sand and Gas – Knowing who to trust

Sand and gas and knowing who to trust?  How can these two things be related, isn’t that a weird headline?  Well, actually, No it’s not and it could very well save your life! There are two types of people in this world.  Sand, and Gas.  80% of people you meetRead More…

Case Study – Copy writing flyer for Cleaning Business………..

Copy Writing – Flyers and Brochures Recently I received an email from David, owner of a local small business needing help with his flyer/brochure. He has been in business about 2 years and wants more customers. He will be sending out flyers by letterbox drop and needed a bit ofRead More…

Writing, Testing and Refining your Copy

Writing, testing and rewriting your Copy….(the fun part! not….)   I’m currently going through the process of testing and refining copy for a long form online sales letter. In writing the copy I focus on; A compelling headline.  The headline I used details benefits gained by a previous customer –Read More…

What this is Not – Take away selling

Take away selling is one of my favourite copy clicks.  For those of you that aren’t sure what a copy click is, it’s a technique or tool used by a copy writer to get attention and write effective copy that sells. No, take away selling is nothing to do withRead More…

They may take our lives, but they will never take our FREEDOM!

If you’re a movie buff, you’ll recognise this headline from the movie Braveheart starring Mel Gibson as William Wallace.  It’s part of his freedom speech to his men before battle Braveheart freedom speech The point here is the power of words and headlines to stir the emotions, inspire, move, identify,Read More…

Benefits, features and feelings

Yes today is a truly momentous day – my first blog post as a copywriter! I’ve spent the last 13 years marketing individuals as a resume writer, and as of July 31st I’m a copywriter! In July 2011 I travelled to Mackay Queensland to learn from Pete Godfrey, Wizard ofRead More…

The pen is mightier than the sword. And considerably easier to write with ----- Marty Feldman
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