They may take our lives, but they will never take our FREEDOM!

headlinesIf you’re a movie buff, you’ll recognise this headline from the movie Braveheart starring Mel Gibson as William Wallace.  It’s part of his freedom speech to his men before battle

Braveheart freedom speech

The point here is the power of words and headlines to stir the emotions, inspire, move, identify, raise the hairs on the back of our necks.

Headlines grab the attention and stick in the mind of your prospect.

Consider these famous headlines and movie grabs:

“I’ll be back.”

Arnold Schwarzenegger, The Terminator 1984

“My Mama always said, ‘Life is like a box of chocolates; you never know what you’re gonna get.”

Tom Hanks, Forrest Gump 1994

 “Frankly my dear, I don’t give a damn!”

Clark Gable, Gone with the Wind 1939

“What we do in life echoes in eternity”

Russell Crowe, Gladiator 2000

“Father to a murdered son.  Husband to a murdered wife.  And I will have my vengeance, in this life or the next.”

Russell Crowe, Gladiator 2000

If you’re anything like me, these headlines or movie grabs stir your emotions.  They grab your attention and make you feel.  

These movie grabs and/or headlines stuck in people’s minds so much, that they are remembered decades later.  It’s that kind of effect we’re looking for in a headline.

Make no mistake, when we make purchases we do so based on how we feel.  Not because of the great features of the product.  It’s emotions that stir us into action.

Your headlines need to not only grab the readers attention with both hands, they need to stir emotion in your prospect.

You can also have a fantastic offer within the headline, effectively killing two birds with one stone.

Here is an example of two different headlines based on one of my own products.  Which one grabs your attention more?

Headline 1

Sick of submitting endless job applications
with no response?
Do you know your resume needs work but not sure where to start?

 

Headline 2

How a 57 year old Sales Manager unemployed for 2 Years

Got a job paying $130K

Just 30 days after buying “Pro Resumes Made Easy” 


Headline 2 in my humble opinion grabs the attention but also makes an offer.  The copy from there on out tells a story which holds the readers attention enough to have them keep reading.

The key is to practice writing headlines.  I’ve not only been experimenting and testing with headline after headline, but have been handwriting some great headlines to help them stick.

Try it and see, it works!

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