Category: Uncategorized

 

“Design and Write” Service

After much negotiations I am proud to announce that I am now offering a “Design and Write” service.  This has come about through partnering with a graphic designer with over 40 years design experience.  This designer is also a talented artist and ran her own advertising agency for many years.

I’d like to introduce (drum roll please) Helen Bassett to the team.

Helen has an impressive portfolio and I will load some samples of her design work up to the portfolio page.

This means I can now be a “one stop shop” offering a design and write service with just one contact point (me) acting as Project Manager.  So what this means is that I can offer the following:

  • Design and Write
  • Marketing Strategy and Consulting
  • Assessment and critique of current marketing programs including collateral
  • Copy writing (of course) including direct mail, websites, SEO, white papers, flyers, annual reports, case studies and more
  • Combined experience of over 55 years, with 15 years of these spent in the recruitment industry

Additionally, I’ve been asked to present at an all day sales and marketing seminar  in Melbourne on September 6th 2013.  The seminar is hosted by Prospect Marketing and I look forward to seeing you there.

This next phase of the business is exciting and energising.  Feel free to call or email me to chat!  I promise I’m easy to talk to 🙂

To your business success….

Andrea

FREE Advertising/Marketing review – Email me your marketing material now!

Leads and enquiries drying up fast?  Worried your brochures/flyers/website/reports/sales letters aren’t cutting the mustard?   Want to increase the number of leads and enquiries you get from your written marketing materials and make more money?

Well now you can at little to no risk…I’m offering a FREE Advertising Makeover/Marketing Materials Review usually priced at $179.

To get started, here is how to go about it;

PROCESS

a) Email your document through to me as either a .doc or .docx (MS Word) file to andrea(at)andrea-drew.com.  In the body of your email please tell me how you are using or have used your material (e.g. newspaper ad, website copy, sales letter etc) and who your target market is (for example, bagpipe players based in Melbourne aged 30-60).  If you have information also on previous results also that would be helpful (for example, flyer which was distributed to 5000 households in Sydney previously with 10 responses)

b) Let me know whether you would like to receive your review by telephone or email

c) If you will be receiving your review by telephone, include your telephone number.  I will email you back with a scheduled day and time for the conference call which will take between 20 to 30 minutes.  I will provide you also with a number to call, as the conversation will be recorded for your reference (I’ll email you a copy of the recorded call)

d) Use the information to improve your copy and start getting stellar sales results!

Here’s to your success!

Andrea Drew

Beating the Bullies…..

headlinesIt was 1981.  I’d just arrived in Australia from England and was having a pretty rough time of it.    I was in Grade 6 (as opposed to Junior IV) and the excitement and nervousness I’d initially felt at a new school in a new country was rapidly turning to fear and outright terror.

One burly strapping young turd….oops sorry I mean boy bullied me relentlessly.  “Go home pommie b******” he told me regularly interspersed with  “You’re ugly” and “You stink” and of course to top it all off he would sometimes stick his leg out as our desks were next to each other and I would go flying.

What a charmer.

After a couple of weeks of this I told my Dad about it.  I asked him what I should do to stop it from happening.  After much thought and eventually tearing himself away from the TV he said “Ask him about the chain marks on his legs.”

I have to admit I didn’t really understand what he meant at first but it dawned on me just before I drifted off to sleep.  I fell asleep with a smile on my face and wolfed down breakfast eager to get to school and try out my new weapon.

After seeing me respond to the teachers questions and getting all the answers right he pulled out the little chestnut for me “Go home Pommie b***ard” with a sneer on his face.

“Hey Jason what’s that on your leg?”

He looked down and when he couldn’t see anything I said.  “Wash it off quick!”

He looked up at me with a blank look and I said “Oh it’s OK.  It’s just the chain mark on your leg.”

The look of anger on his face was priceless.

Of course he tried dobbing me in to the teacher who  laughed and immediately launched into a history lesson of convicts and transportation to Australia.

But the bullying didn’t stop there of course.

The better I did in class the worse Jason the bully got.

Until finally he followed me home from school one day.  Why is he doing this I thought?  Does he like me or what?

Eventually as we got to my front gate with a look of hatred on his face he spat on my skirt with a huge globule at close range.

I ran inside hysterical.

I told my parents and screamed and stuttered out what had happened.  In a hysterical panic I refused to ever go to school again.  The rest was a bit of a blur but I distinctly remember Dad calling the school.

Over the next two days Mum and I had a chance to talk.

She told me “Rise above it.  Don’t lower yourself to their level.”

“Yeah right Mum” I thought.  “Like THAT’S gonna help!”

But I decided to give it a go.  After all, antagonising the bully obviously hadn’t worked.

So I did.  Of course I went through the painful process of being interviewed by the principal and teacher, and witnessed Jason’s agonising apology in front of the class.

But the class accepted me after that.  Even the cool people!  They realised I was smart, funny and although I wore those strange English clothes and had a different haircut I was actually OK to hang around with.

I went from strength to strength, getting excellent grades and even beat the bully without meaning to – in the worst way possible.

I’m pretty uncoordinated at sport still but about four days after “the incident’ we were playing cricket.  I’d missed catches before.  Jason the bully of course, was a sports star.  But on this fine sunny day he whacked the ball clear up into the air and straight into my hands.

I caught it clear and true.  After a split second of shock  I smiled triumphantly and the class roared cheered and laughed!

From there I never looked back.  And I still haven’t.

After having a business for 13 years I sold it last year and went back to the corporate world for six months.  It was an interesting experience and definitely worthwhile but unfortunately the odd bully is still out there, if not more subtle.

But I didn’t respond unless I really had to.  And I realised that bullies are just miserable souls wearing a slim veneer and mask of social happiness.  I feel sorry for them more than anything else.

And in response, I’m flourishing and prospering.

I realise how smart, intelligent, beautiful, happy (most of the time) and amazing I am to be around.  My motives are pure and true and I love to help and in fact have gone out of my way countless times to help strangers.

I have three beautiful children and a gorgeous husband I love and who loves me in abundance.

I am imaginative and now have lots of ways I can help others with my marketing, writing and technical expertise.  So bring it on I say!

Life is fine and I savour every minute of it.  I will be rich (not just comfortable) if I keep persisting on this given course, and that is totally fine with me.  No longer do I feel undeserving.  Those days are long gone.

And I’m now encouraging the creative streak in my son who is writing his third book.  I told him his latest story was  a fantastic idea if he didn’t write the book soon I’d steal it and make a mountain of money!

All with a view to encouraging his creative imagination and to downplay a couple of issues he’s been having lately.

And it’s working.  Funny that hey?

Have you been bullied or have your children?  What have you done about it?  What made the difference for you?……

Review us

 

What this is Not – Take away selling

Take away selling is one of my favourite copy clicks.  For those of you that aren’t sure what a copy click is, it’s a technique or tool used by a copy writer to get attention and write effective copy that sells.

No, take away selling is nothing to do with fish and chips or picking up your dinner on Friday night from the local Chinese take away!

One copy click I like to use is take away selling.  As a writer and enterpreneur since 1998

take away selling came instinctively.  It involves taking away

copy writing

This is definitely not for you....

the product or service from the prospect.  It can be done in a number of ways, and also qualifies your prospect.

For example;

  • A heading with “What this is not” and then a bunch of bullet points with statements such as “this is not a multi level marketing scheme” and “this is not for those that want to be a millionaire working 2 hours per week”
  • A statement such as “Only 20 applicants per week accepted” and then a list of qualifications or criteria for screening of applicants.

Here is some copy I used recently, you will notice I don’t pull any punches and am pretty direct, but then that’s the kind of gal I am!

WARNING: Pro Resumes Made Easy is NOT for everyone…

It is ……

 

  • NOT for those who want to pay professional resume writing fees and don’t want to learn a skill that will change their career and ultimately their life
  • NOT a book written by someone that hasn’t walked the walk and talked the talk.  I am a Certified Advanced Resume Writer and since 1998 I’ve got interviews for 7000 people across the world.
  • NOT for tyre kickers, whingers or moaners.  If you need me to hold you by the hand, wrap you in cotton wool and think the world owes you a living…. “Pro Resumes Made Easy” is definitely not for you.  If you are sure that you are more of a resume expert than I am OR that I’m some dodgy person that doesn’t really know what they are talking about then please don’t waste your time any further.
  • I’m interested only in positive, hard-working people that want to change their careers and ultimately their lives forever
  •  NOT a system where you put in maybe ten seconds of work while sitting there in your PJs, then kaching! There is your new resume and job handed to you on a silver platter
  • NOT for those that don’t want to earn more money doing a job they enjoy
  • NOT one of those resume eBooks that should gather dust inside your computer’s hard drive and never be read or used.  After purchase you’ll receive regular email news updates from me personally so we’ll always be in touch as well as an amazing bonus that will mean we’ll definitely be in contact after purchase.  But more on that to come………

You might think that this copy is overly harsh and would turn the reader off.  Actually the reverse is true, most readers will be thinking “that’s not me, that’s not me” and selling themselves on your product or service.

Those that really are turned off by take away selling are usually in the minority anyway, and aren’t the type of prospects you should be interested in.

To find out more about me and samples of my work click on the “About copywriting Chick” page

Comments anyone?


 

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